When it was founded in 1988, APRIL made a commitment to change the face of insurance by putting the customer at the heart of its organization.

Our ambition: renewing the insurer’s business, giving it back all of the legitimacy it deserves and taking a fresh look at the insurer-policyholder relationship.

Since then, APRIL’s teams have been making every effort in order to cultivate an unrivalled level of responsiveness on all management processes, foster clear and responsible dialog with customers and partners, and constantly strive to improve quality of service in all areas.

However, it is not all about commitments or formalization.

We also wanted to breathe fresh life into this world by reintroducing simplicity and a customer-friendly approach in our human relations.

Change, new light, fresh life, creativity, customer-friendliness, simplicity...the APRIL brand embodies and promotes the fundamentals behind its project, when it was founded, today and in the future. As can clearly be seen...